Take control of your Menu

We’re here to make you profitable

After 15 years of professional experience helping Fortune 500 companies thrive, I founded Profit Menu to empower restaurants to boost their profitability. With our comprehensive Menu Engineering Services, we provide the insights and tools you need to drive greater profits and confidence in your business.

Let your Menu do the work

Identify your starting point

What is step one when creating a Menu? Plate costing is often neglected but is a crucial first step.

Know your menu items

Each menu item can be placed into 4 categories: STARS, PUZZLES, PLOWHORSES, DOGS

Listen to your guests

Identify which menu item is most popular and give your guest what they want.

Make strategic adjustments

Focus on promoting and optimizing "Stars" and "Puzzles" while managing or replacing "Plowhorses" and "Dogs

Choose your service

Explore the service your restaurant needs most

Basic Package
$2,395/mo

  • Monthly Sales, Cost and Profit Margin analysis for your entire Menu

  • One in-depth Quarterly report with insights and recommendations on how to optimize your menu for higher profit margin items

  • Actionable steps tailored to your team and chefs

  • Option for additional lighter monthly reports on how your menu items are performing (available for an extra fee)

  • One 30min Action Planning Session after each Quarterly report with your chefs

Basic Plus Package
$3,155/mo

  • Everything in the Basic Package

  • Monthly check-ins with chefs and staff to track and implement recommendations to optimize your Menu for profit

  • Monthly Performance Dashboard covering key metrics like popular items, food cost, sales trend and Profit margin for your entire Menu

  • Staff Training Resources: Guides and checklists to assist your staff and chefs implementing recommendations to optimize your Menu

  • Integration of customer feedback from reviews for personalized recommendations

Premium Package
$4,055/mo

  • Everything in the Basic Plus Package

  • Comprehensive Menu design services (layout, descriptions, barnding, strategic pricing adjustments)

  • Quarterly Menu Strategy Workshop: Collaborative sessions to plan seasonal updates and strategize new Menu items with your chefs

  • Profit Margin Optimization: A targeted approach to help you get the most out of every ingredient—streamlining sourcing, reducing waste, and fine-tuning pricing to boost your profits without sacrificing quality.

Let’s kickstart your Menu

We’ll be with you every step of the way.